Removes up to 100% more surface stains in just 3 days*
Dense bristles packed into the center of the Philips Sonicare Premium White brush head work hard to remove plaque, and everyday surface stains from food and drinks. Flexing sides let bristles contour to the unique shape of your teeth and gums for deep cleaning and a brighter smile in just 3 days.
Up to 4x more surface contact** for an effortless deep clean
You get a personalized clean every time you brush with our adaptive cleaning technology. Soft, flexible rubber sides let Premium White adapt to the unique contours of your mouth. Our bristles adjust to your gums and teeth, giving you up to 4x more surface contact** than a regular brush head for deeper cleaning, even in hard to reach spots. The adaptive cleaning technology also allows gentle tracking along the gumline and absorb excessive brushing pressure, and enables an enhanced sweeping motion for a unique in-mouth feel and superior cleaning.
Up to 10x more plaque removal than a manual toothbrush
With Premium White, you get exceptional cleaning as well as daily whitening. Its flexible design helps remove up to 10x more plaque**** from teeth and along the gum line for a deep clean you can see and feel.
Philips Sonicare's advanced sonic technology
Philips Sonicare's advanced sonic technology pulses water between teeth, and its brush strokes break up plaque and sweep it away for an exceptional daily clean.
Always know when to replace. Always get an effective clean.
Brush heads become less effective after 3 months of use, but with BrushSync™ you'll be reminded before this happens. Your smart toothbrush will track how often and how hard you brush, and will notify you when it’s time for a replacement. Don’t have a smart Philips Sonicare toothbrush? Just monitor your blue replacement bristles, and when they turn white you’ll know it’s time for a fresh brush head.
Sustainability
100% carbon neutral since 2020³.
Through investing in renewable electricity and carbon offsets, our global operations emit net zero carbon into the atmosphere. We are also committed to sourcing over 75% of our total energy consumption from renewable sources by 2025, gradually phasing out fossil fuels from our entire operations⁴.