Philips Sonicare gives you a complete clean you can feel

Philips Sonicare is tough on
plaque, gentle on gums.
That’s why it’s caring by design.

The gentle power of our advanced sonic technology gives you

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Up to 10 times more plaque removal¹

Plaque is a real troublemaker: It's tricky to remove and can cause cavities. Our toothbrushes use sonic technology to sweep away plaque and give a deep clean. And 62,000 brush movements per minute means a manual brush just can't compete.

Up to 7 times healthier gums²ⓘ

Up to 7 times healthier gums²

There's an art to brushing your gums. Our toothbrushes use a gentle sweeping motion to remove plaque from your gum line, and a soft touch to manage sensitive and bleeding gums.

Up to 100% less stains in just 3 days³ⓘ

Up to 100% less stains in just 3 days³

Our toothbrushes don't just improve your oral health. They give you a brighter smile too. By brushing every day with a Philips Sonicare you can remove up to 100% more stains³.

Our best ever toothbrush

5 modes:

Clean
Gum Health
White+
Tongue Care the ideal setting for tongue cleaning
Deep Clean+ for an invigorating clean

3 intensity settings for maximum comfort

Smart brushing feedback:

Sensors and timers in your toothbrush let you know if you’re brushing too hard, prompt you to brush every part of your mouth, and encourage you to keep brushing for the recommended two minutes. The connected app is your straight talking oral-health coach that helps you perfect your brushing technique.

Accessories:

Charging glass
Glass brush head holder*
Deluxe charging travel case

Brush heads:

Premium Plaque Defense
Premium Gum Care
Premium White
Tonguecare+ *

Different products may vary

* only available with the 9700 series

Diamond Clean Smart

Our best ever toothbrush, for complete oral care

5 modesⓘ

5 modes:

Clean
Gum Health
White+
Tongue Care the ideal setting for tongue cleaning
Deep Clean+ for an invigorating clean

3 intensity settings for maximum comfort

Smart brushing feedbackⓘ

Smart brushing feedback:

Brush heads + accessories: Luxuryⓘ

Accessories:

Charging glass
Glass brush head holder*
Deluxe charging travel case

Brush heads:

Premium Plaque Defense
Premium Gum Care
Premium White
Tonguecare+ *

Different products may vary

* only available with the 9700 series

5 modes, 3 intensitiesⓘ

Smart brushing feedbackⓘ

Brush heads + accessories: Luxuryⓘ

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Our other top picks

DiamondClean

Whiter, healthier teeth for life

5 modesⓘ

5 modes:

Clean
Gum Care
Sensitive
White
Deep Clean for an invigorating clean

Brushing guidanceⓘ

Brushing guidance:
Timers in your toothbrush prompt you to brush every part of your mouth, and encourage you to keep brushing for the recommended two minutes.

Brush heads + accessories: Luxuryⓘ

Luxury accessories:

Charging glass
Charging travel case

Brush heads:

AdaptiveClean
DiamondClean
InterCare

Different products may vary

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ProtectiveClean Whitening

Whitens teeth in just 1 week

3 modes, 3 intensitiesⓘ

3 modes:

Clean: For exceptional everyday clean
Gum Care: Gently massages gums
White: Removes surface stains

3 intensity settings for maximum comfort

Brushing feedbackⓘ

Brushing guidance:
Timers in your toothbrush prompt you to brush every part of your mouth, and encourage you to keep brushing for the recommended two minutes.

Brush heads + accessories: Essentialⓘ

Accessories:

Travel case
Charger

Brush heads:

2 x W2 Optimal White standard

Different products may vary

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ProtectiveClean Plaque

Removes up to 6 times more plaque⁴

1 cleaning mode

2-min Smartimerⓘ

2-min Smartimer:
Encourages you to keep brushing for the recommended two minutes.

Brush head + accessories: Basicⓘ

Brush head + accessories: Basic

Comes with charger and 1x brush head

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Sonicare Father's Day Cash back

Up to $50 cash back on selected Philips Sonicare products. Terms and Conditions apply. Available when purchased at participating retailers.

Electric toothbrushes for kids

Sonicare for Kids

Meet the connected toothbrush and app that help kids get the hang of brushing.

Learn more

Still not sure which toothbrush is best for you?

Check out our toothbrush advisor!

Go to advisor

See all products

Insider advice for choosing the right electric toothbrush

Gum health, whitening or plaque removal? Which should you focus on? And how do you know which is the best electric toothbrush for you?

View the Sonicare ranges

Looking for brush heads?

We have brush heads that are designed to help you reach your goals; from plaque removal, to gum health, to whitening, and all-rounders.

Go to brush heads

Philips Sonicare accessories

Discover a range of products to store, charge and clean your electric toothbrush.

See accessories

Our five-step routine for a healthy smile

Clean that
tongue

AM: Clean for 60 secs

Clean that tongue

AM: Clean for 60 secs

Click

Spray

Scrape

Tip: Remove bad breath bacteria that settle overnight by cleaning your tongue first thing.

Explore TongueCare+
Brush those
teeth

AM + PM: Brush for two minutes

Brush those teeth

AM + PM: Brush for two minutes

Fact: Acidic breakfast foods can weaken your enamel for about 45 minutes after you've eaten.

Tip: Brush before breakfast, and rinse with alcohol-free mouthwash after you've eaten.
Blast that
plaque

PM: Floss between your teeth

Blast that plaque

PM: Floss between your teeth

Load

Aim

Fire

Tip: 40% of each tooth is hidden by its neighbor. Remove plaque from between your teeth before you brush, so your toothpaste can work its magic.

Discover AirFloss
Replace that
brush head

Every 3 months

Replace that brush head

Every 3 months

Fact: As your bristles wear out they start to remove less plaque.

Tip: If your blue reminder bristles fade before three months of use, it's time to replace your brush head.

See our range
Whiten that
smile

In office or at home

Whiten that smile

In office or at home

Fact: Over four million patients whitened to a beautiful, white smile with Philip Zoom!

Tip: Special occasion coming up? Whitening can give you a brighter, more confident smile.

Brighten your smile

Philips Sonicare electric toothbrushes

Whether you want an electric toothbrush to focus on gum health, teeth whitening or plaque removal; or something that does everything, Philips Sonicare has your smile covered. Our electric toothbrushes use sonic technology to sweep away plaque and give a deep clean. Go on, treat your smile.

* Suggested retail price

¹ in deep clean mode, with an Premium Clean brush head vs a manual toothbrush
² in Gum Care mode, with a Premium Gum brush head vs a manual toothbrush
³ in White+ Mode with a Premium White brush head vs a manual tooth brush using a leading whitening toothpaste.
⁴than a manual toothbrush