SmartClean System: At the touch of a button, SmartClean cleans, lubricates, and charges your shaver, keeping it performing at its best, day in and day out.
Philips’ #1 shaver for sensitive skin
S7310/12
Unfortunately this product is no longer available
Find similar products Co-developed with dermatologists and proven to reduce skin irritation whilst shaving. 75% razor blade users agree*. The Comfort Rings have a unique coating which enables the shaver to glide effortlessly across your face. Reduces skin irritation, redness and razor burns giving you a comfortable shave every day.
GentlePrecision Blade System
Our specially-designed GentlePrecision blade system protects your skin while cutting extremely close on long, short and flat-lying hairs. The first blade raises each hair up and away from the skin while the second blade comfortably cuts below skin level, for really smooth results.
5-directional DynamicFlex Heads
5-directional DynamicFlex Heads follow every curve of your face and neck to give you an easy, comfortable shave even in tough to reach areas.
Comfort rings
Our research shows that the main cause of shaving irritation is friction. Our Comfort Rings contain a unique anti-friction coating, which creates a soft, low resistance surface. This allows the shaver to glide effortlessly across your face and is proven to reduce irritation, redness and razor burn.
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SmartClick precision trimmer: Precision trimmer for perfect moustache and sideburn trimming.
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Philips – the world's number one electric shaving brand*
*Source: Euromonitor International Limited, Consumer Appliances 2018ed, per body shavers category definition, retail volume sales in units, 2017 data.
*Source: Euromonitor International Limited, Consumer Appliances 2018ed, per body shavers category definition, retail volume sales in units, 2017 data.
One of the world's most celebrated and valued design competitions. iF DESIGN AWARD is recognized as a symbol of design excellence around the world with over 5,000 submissions from 70 countries every year.
Philips Green Products can reduce costs, energy consumption and CO2 emissions by offering a significant environmental improvement in one or more of the Philips Green Focal Areas — Energy efficiency, Packaging, Hazardous substances, Weight, Recycling and disposal and Lifetime reliability.
Compare shaver S7310 with our other great shavers
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* Suggested retail price
Shaver accessories
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- Discontinued
- Buy SH70 instead
$129.99* -
SH50
Replacement shaving heads
SH50/51
- MultiPrecision Blades
- Fits S5000 series rounded shape
- Fits S6000 series rounded shape
$74.99*
