New Philips Airfryer set to revolutionise household cooking

November 1, 2013

Auckland, New Zealand – Philips introduces a new fast and healthier way of cooking with the launch of the Philips Airfryer. Powered by Philips’ unique Rapid Air Technology, the Airfryer can bake, grill, roast and fry with little or no oil – perfect fries  can be cooked in 12 minutes with up to 80% less fat2.

 

The patented Rapid Air Technology combines fast-circulating hot air and smart design to give the Airfryer remarkable advantages over traditional cooking methods in the modern household.

 

Given that the Airfryer uses hot air to cook the food, rather than excessive oil, it not only reduces fat but also provides a safer, faster and more economical alternative to conventional frying and emits fewer odours. 

 

"It can cook Kiwi fried favourites, such as fish and chips, in a much more healthy way while achieving the same effect, and without leaving the smell of a deep fryer lingering in the house," says Nick Perry, Marketing Manager, Philips Consumer Lifestyle.

 

The Philips Airfyer comes with a recipe book, and leading online cooking website allrecipes.com has a dedicated Airfryer section3  featuring 50 recipes for everything from pizza to lamb chops to muffins.

 

"It can cook almost anything quickly, simply and deliciously. It is also very easy to clean. We think this will become a must-have for many health-conscious and time-poor New Zealanders who enjoy good food," says Mr Perry. 

 

There are two models available, one with a digital timer and the other with a manual timer. Both timers enable meals to be cooked for the exact amount of time to create a perfect dish, which doesn’t need to be monitored as it cooks and can be pre-set. There is a food separator that can be used to cook different types of food at the same time without mingling the flavours. After cooking, the Airfryer’s easily-removable non-stick parts can be put in the dishwasher.

 

The digital timer model has additional features, including the ability to pre-set cooking times of up to 60 minutes (compared to the 30-minute pre-set capability of the manual timer model), a pause function, and a double layer accessory to maximise the Airfryer’s capacity enabling more food to be cooked at once.

 

The Philips Airfryer with manual timer (RRP $399) is now available at Farmers, Noel Leeming and Harvey Norman. The digital model (RRP $449), is available at Harvey Norman only.

 

Product 

 Details

RRP

Philips Airfryer HD9220/20

  • Patented Rapid Air Technology – combines hot air with grill component to fry food
  • In-built timer – lets you pre-set cooking times to up to 30 mins
  • Adjustable temperature control
  • Food separator accessory – lets you prepare multiple foods at once
  • Integrated air filter – less vapours and odours

 

           $399

 

 

 

 

 

 

 

Philips
AirFryer (Digital) HD9230/50

  • Patented Rapid Air Technology – combines hot air with grill component to fry food
  • Integrated timer – lets you pre-set cooking times to up to 60 mins
  • Digital screen for easy control of time & temperature
  • Double layer accessory to maximise capacity 
  • Food separator accessory – lets you prepare multiple foods at once
  • Integrated air filter – less vapours and odours       

 

$449

 

 

 

 

 

 

 

 

 

For more information about the Philips Airfryer, visit www.philips.co.nz

 


1 In extensive taste-tests (682 people) in France and Belgium (the home of "French Fries"), two thirds of consumers preferred the crispy fries from the Philips Airfryer compared to fries prepared in both a conventional deep-fat fryer and a competitor model.

2 Compared to fries prepared in a conventional fryer.

3 http://allrecipes.com.au/guide/philipsairfryer.aspx?logo

For further information, please contact:

Freya Munro-Goodey

Tel: 021 040 6330

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About Royal Philips:

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 114,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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